Barcelona Tops YouTube with 23.8M Subs After Asian Tour

FC Barcelona became the most followed sports club on YouTube last January, overtaking clubs such as Real Madrid and Liverpool . This summer, due in large part to the Asian tour, Barça managed to overtake the only sports organisations that were ahead of them: FIFA and the NBA . The club led by Joan Laporta took first place thanks to the 23.8 million subscriptions to its account.

The club's commitments in Asia during pre-season increased the number of users on YouTube , but not without controversy. Initially, Barça offered its pre-season matches from Barça One, free of charge if users were registered.

Two days before the match against Vissel Kobe , the club released a pre-season 'pack' on its YouTube account for 9.90 euros. The broadcast of the match had complications for season ticket holders, and at half-time FC Barcelona decided that the best option was to offer all the matches for free on the same platform. This led to a massive increase in subscriptions.

Extraordinary numbers at the Gamper

The broadcast of Barcelona against Como in the Joan Gamper Trophy was a success in terms of audience for the club. Barcelona broadcast the match on its YouTube channel and recorded spectacular figures. The match received a total of 18.7 million views , with an average of more than 1.8 million concurrent viewers

The club continued to show that its tour of Asia was not only based on friendly matches. In China , the match was offered by Douyin , a platform specific to the Chinese market. The match exceeded one million views.