Cole Palmer: Chelsea star successfully trademarks signature 'Cold Palmer' nickname and celebration

The forward’s celebration has become synonymous with his meteoric rise to stardom

Trademarked: Cole Palmer

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Cole Palmer has successfully trademarked the term ‘Cold Palmer’ with the UK government’s Intellectual Property Office.

The term can no longer be used for commercial purposes without Palmer’s permission.

This also allows the Chelsea and England midfielder, who has also successfully trademarked his name and autograph, to add the term to a wide range of products including ice cream, toys, clothes, footballs, and football boots.

Palmer is also able to trademark beard trimmers, underwater vehicles, mopeds and mouse mats with the term, should he wish.

He had attempted to trademark ‘Cold Palmer’ earlier this year, but was blocked in August by Chateau Palmer, a French vineyard. He has since had to drop any mention of wine from the trademark application, though he could still brand himself on other alcoholic beverages, including spirits, liqueurs and alcoholic energy drinks.

The 23-year-old launched an image rights company in December 2024 after a breakthrough campaign, during which he scored for England in the Euro 2024 final.

The move, a reaction to his rise in stardom, has also seen him submit a separate application to trademark a video of his signature celebration.

Palmer is not the first football player to trademark a celebration, following in the footsteps of Kylian Mbappe and Gareth Bale, while Cristiano Ronaldo successfully trademarked the term ‘CR7’ in 2019 after a lengthy legal battle.

Palmer has endured a stop-start season as he continues to nurse a groin injury , which has ruled him out of international duty this week.

However, he is still widely considered one of England’s most talented players, and will be expected to lead the charge for the Three Lions at next summer’s World Cup.

The 2026 World Cup in America, Mexico and Canada is set to be the most commercially lucrative World Cup in history. Palmer will expect to play a starring role for England, who are among the tournament favourites, and has now secured exclusive legal control over the term that has come to define his rise in recent years.