Player Pep Guardiola sold for just £1m now worth more than Alexander Isak

Despite once being sold for a mere £1million by Pep Guardiola , Morgan Rogers is now worth more than Newcastle 's Alexander Isak . That is, according to the CIES Football Observatory, which is a research centre that provides data and analysis on players through statistical means.
Data from the website has come to the conclusion that Rogers, 23, is worth between £95million to £109m, after his breakout season with Aston Villa in the 2024/25 campaign. The England international scored 14 goals and assisted 16 more in 54 appearances.
He only joined the Midlands club in February 2024 from Middlesbrough for an initial £8m fee, which could double to £16m should all add-ons be met. Isak, however, who scored a career-best 23 league goals last season is said to be worth between £84m and £97m.
The Swede has already had a bid of £110m rejected for him from Liverpool with the Magpies reportedly valuing their star striker at a whopping £150m. Rogers is certainly highly coveted by Villa who awarded him with a new contract last November .
Despite pulling the trigger on his £1m sale to Middlesbrough in 2023 after failing to make a first-team appearance for Man City in four years at the club, Guardiola has long believed in Rogers' supreme quality.
Rogers - who won the PFA Young Player of the Year award earlier this summer - made sure the City boss had a front row seat to his excellence last season , as he scored and assisted in Villa's 2-1 win over the then-reigning league champions last December.

Speaking after the game, Guardiola admitted Rogers' exit was nothing to do with his quality, but instead with the level of players the youngster had in front of him in the same position. "Do you know what happened with some players? It was a team that won the treble and the quadruple. Sometimes it’s the right tempo, the right time to give the chance," the City boss told reporters after the game.
"Of course, everyone knows how good Morgan is. A lot of players went on loan or have been sold. But he was in that age, that moment, we had the players that we had that allowed us to create the most successful years in the history of our club.
"In that moment, sometimes when they arrive they are two, three years younger and at that moment there is Kevin in his prime, David Silva, Bernardo Silva, Riyad Mahrez , Leroy Sane and Raheem Sterling and sometimes it’s difficult. That’s the only reason why.

"In the situation we are in right now, of course these kinds of players would be with us. This is obvious. I’m happy for him because he’s a lovely guy. He exploded last season and this season he’s a really, really top-class player. England have another exceptional player."
Prior to City's 2-1 victory over Villa in April this year, Guardiola doubled down on his thoughts about Rogers , as he added: "He was in the second team, and trained sometimes with us, and we could see something like could do it, but the impact he’s had in Villa, what a player, we had an exceptional player here, absolutely."
Rogers played the full 90 minutes of Villa's 0-0 draw with Newcastle on the opening weekend of the season. While he's likely to remain a Villa player beyond the summer window, he has been linked with moves to Arsenal and Tottenham in the past.
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